Cookieless analytics
Cookieless analytics — no cookies, no consent banner
Every cookie banner costs you visitors — the ones who decline vanish from your numbers, and the banner itself annoys the rest. Cookieless analytics removes the banner entirely, because Satsu sets no cookies and keeps no persistent identifiers, so in our assessment there is nothing to ask permission for.
What “cookieless” actually means here
Satsu never sets a cookie or stores a persistent visitor ID. To count a returning visitor within a day, it derives a fingerprint that changes at 00:00 UTC; the salt behind it is deleted after 48 hours. No profile follows anyone across days or sites.
- No cookies and no persistent IDs; the tracker only reads an optional opt-out flag from localStorage
- Raw IP and user-agent are never written to the analytics database
- The daily secret is deleted within 48 hours, after which a day's ids can't be recomputed from an IP and user agent
- Sessions are derived from a fingerprint that cannot be linked across days
Why that removes the consent banner
Under GDPR and the ePrivacy Directive, you need consent to store or read information on someone's device and to process personal data. Satsu sets no cookies and keeps no persistent identifiers, so in our assessment no banner is required. Check with your own counsel for your site.
You stop losing visitors
With no banner, no one clicks “reject” and disappears from your analytics. You don't lose the visitors who would have declined a banner, and your visitors get a cleaner site.
Frequently asked questions
Do I really not need a cookie consent banner?
In our assessment, correct: Satsu sets no cookies and keeps no persistent identifiers, so no banner is needed. Check with your own counsel for your site.
How does Satsu count returning visitors without cookies?
It hashes the site, IP address, user agent, the date and a daily secret into a session id. The id can't be linked across days: it changes at 00:00 UTC and the secret behind it is deleted within 48 hours. It's enough to de-duplicate visits within a day, without tracking anyone across days.
Is cookieless analytics accurate?
For the metrics most sites care about — visitors, pageviews, sources, goals — yes. You don't lose the visitors who would have declined a banner.