Comparison
Satsu vs Google Analytics
Google Analytics is free, but in the EU it comes with a consent banner, your visitors' data on Google's side, and sampling in large explorations. Satsu is a cookieless alternative with no banner to lose visitors to — plus AI-assistant traffic and site-health audits in the same product.
Why teams pick Satsu over Google Analytics
Satsu vs Google Analytics, side by side
| Feature | Satsu | Google Analytics |
|---|---|---|
| Price | €6/mo (500k events) | Free (ad-funded) |
| Cookie consent banner | Not needed in our assessment | Needed in the EU in practice |
| Data sampling | Never | In explorations above 10M events |
| AI-traffic channel | Native, per assistant | Yes (AI Assistant channel) |
| Data location | Hetzner, Finland | Not checked |
| SEO + accessibility audits | Pro and Business | No |
| Setup | One script tag | Tag + consent banner (EU) + config |
| Install from code + agent access | npx init + MCP (read and set up) | Official MCP (read-only by default) |
| E-commerce depth | Focused | Very deep |
Google Analytics details checked 5 Nov 2026. Sources: GA channel groups, GA sampling, GA MCP server.
Where Google Analytics is the better choice
No tool wins on everything. Google Analytics is genuinely stronger here — if these matter most to you, it may be the better fit.
- GA4 is free and hard to beat on raw cost if privacy isn't a concern.
- It has far deeper e-commerce and funnel reporting for large online stores.
- It integrates tightly with Google Ads and the wider Google marketing stack.
The honest summary: if you want cookieless analytics with no consent banner, AI traffic as its own channel, and SEO, accessibility and uptime in one privacy-first place — with a free tier that never expires — Satsu is built for you.
- Cookieless — no consent banner
- AI-assistant traffic as its own channel
- SEO and accessibility audits on Pro and Business, uptime on every plan
- Free tier, no card, no expiry
Frequently asked questions
Is Satsu a real Google Analytics alternative?
Yes. Satsu covers the core web analytics most sites use GA4 for — visitors, pages, sources, goals, real-time — without cookies or data sampling, and adds SEO and accessibility audits on Pro and Business.
Can I run Satsu alongside Google Analytics?
Yes, both scripts can run together while you migrate. Most people find they no longer need GA4 once Satsu is in place — one script, no banner, and the numbers you actually check.
Does Satsu need a cookie consent banner like GA4?
Built for GDPR: Satsu sets no cookies and keeps no persistent identifiers, so in our assessment no consent banner is needed. Check with your own counsel for your site.